Strengthening Your Story Through Email Follow-Up
AVAILABLE ON DEMAND IN THE BLKWOMENHUSTLE APP
FACILITATOR: NARDOS ALEMAYEHU
Are you finding it difficult to translate your brand’s story to your audience? Tired of not having a follow-up strategy after purchases or sign-ups, or seeing emails that remain unopened or trigger unsubscribes?
Learn how to frame a story, time your messages, and create the impact that email follow-up can have on your long-term engagement.
Whether it’s a purchase, event sign-up, or donation, following up via email is an opportunity to tell a story and strengthen your brand or organization.
Don’t let your emails be mere transactions. Use actionable strategies to transform them into a captivating story. In this free workshop, our expert facilitator and digital storyteller Nardos Alemayehu will teach you how to:
• Build a through-line from your story to a reader’s action
• Develop a sensible audience segmentation strategy
• Analyze your results to make more strategic decisions
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Nardos Alemayehu
Nardos Alemayehu has been a digital storyteller and content strategist for 10 years.
She understands how Black voices have been left out of technology building and is dedicated to using data and strategic planning to help Black business owners, artists, and activists to make their voices heard and deepen their engagement with their audiences.
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